What is a business consultant?
This is always a good place to start—consulting is a vague field to the average person. Therefore, many people might not even realize that they need or could benefit from consulting services. This is your chance to educate them and to show off your skills. If people don’t know what a consultant is or does, how can they know that they need one? It might seem like a simple question to you, an industry expert, but to the average user, it’s a big question that gets huge hits in search engine results.
Explain all the details of what you do, what you don’t do, and give people room to ask more questions if they’d like. This is a great place to encourage people to reach out to you via email, live chat, or another means of communication to ask questions and discuss their specific needs.